Salesforce has become the world’s leading customer relationship management platform by equipping companies to better understand and serve customers. Now it’s applying those proven CRM principles to a uniquely complex industry on the brink of massive transformation — healthcare.
Rolled out last year, the Salesforce Health Cloud patient management system delivers CRM-like capabilities for healthcare providers and payers so they can gain a unified, 360-degree view of patients.
For healthcare companies to take full advantage of Salesforce Health Cloud, data and application integration is a must. As Salesforce noted in an ebook, “Integrating with Salesforce Health Cloud“:
“As technology pushes healthcare and life sciences organizations towards connectivity and easily accessed information, bridging the gap between data silos remains a pervasive challenge in the industry.”
Globalapps provides the quality data needed to power Salesforce. Our cloud-native integration platform gives healthcare companies flexibility to connect Salesforce Health Cloud with electronic health record (EHR) systems, third-party medical services providers, and other clinical and non-clinical data sources, including sensor-based wearables and imaging systems.
Salesforce Health Cloud is a significant evolutionary step towards a more patient-centric and cost-effective model. With key data centrally managed in Salesforce Health Cloud, healthcare companies have a panoramic view of all authorized clinical and non-clinical data. This includes health conditions and medications to treatment history, billing arrangements and communication preferences.
That’s the polar opposite from the data landscape in much of the healthcare industry. In many cases, doctors, nurses and administrative personnel need to piece together information from disparate applications. The results can include delays and contradictory data that affect the quality of care. In fact, one healthcare CEO said recently, “We believe that data is key. We have gotten no value from EHR systems to date. There has been no ROI.”
The challenges facing healthcare are many. Ever-changing regulations and ever-rising patient expectations are just two pieces of the puzzle. As is clear, fragmented data and disparate applications afflict the industry, hurting both patients and providers.
It’s not that healthcare companies lack data. In fact, they have data in abundance. It’s a matter of more easily accessing, integrating, governing and sharing that information.
One healthcare CIO said recently, “Data is ultimately where value is created for the business of healthcare. Done well — it is the gift that keeps on giving. The organization may well be swimming in data, but the systems for organizing that data have been inefficient. We have a big time quality problem with data.”
Given this, data is vital for healthcare to achieve more personalized, effective and cost-efficient delivery that benefits all parties — providers, payers and, most importantly, patients.
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Globalapps Inc.
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